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Using big data to understand behavior (Live episode with Sandra Matz)
Dr. Sandra Matz: Mindmasters
Sandra Matz - Do you need individualized data for targeting
Sandra Matz - The limits of Big Data prediction
Sandra Matz - Autonomy and Manipulation
528. How Big Data Has Transformed Personalization with Sandra Matz
Sandra Matz - What kinds of data are you making use of in your work
Sandra Matz - Revealed Preferences and Long-Term Interests
Using Big Data to understand human behaviour | Sandra Matz, Columbia Business School: #OTSS
This Cambridge study shows how your phone analyzes you (with Sandra Matz)
Sandra Matz - Psychological Targeting
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Last Updated: September 30, 2026
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